About Erica Feidner
As a concert pianist, Juilliard-trained pedagogue, and top Steinway & Sons specialist worldwide for nearly a decade, Erica Feidner is known for redefining how people relate to the piano.
“It is not unusual…to describe her as a force of nature.
After meeting her many soon find themselves in the grip of musical ambitions they never knew they harbored.”
James B. Stewart, The New Yorker
- 50+ Years of Piano Teaching Experience
- Named One of the “10 Greatest Salespeople of All Time” by Business Insider
- Featured in The New Yorker, Inc. Magazine, CNN, PBS, and The New York Times
A Childhood Immersed in Music
Raised in Old Bennington, Vermont, Erica grew up in a lively home filled with music—and 26 pianos. Surrounded by a family of seven pianists and educators, she began playing at age three and teaching piano at age nine.
Summers were spent at Summer Sonatina, her family’s renowned piano camp, where she developed her natural talent for inspiring students of all ages.
In fact, by age 11, Erica was commuting five hours each way every week to study at The Juilliard School Pre-College Division in New York City. She performed her orchestral debut that same year. Subsequently, she performed as a soloist with the Albany, Nashua, and Vermont Symphony Orchestras.
From Miss Vermont to The Piano Matchmaker™
While in college at SUNY Purchase, Erica competed in the Miss America Scholarship Pageant to help finance her dream of owning a Steinway grand piano. Crowned Miss Vermont 1985, she won a major talent award at Miss America in Atlantic City. As a result, she purchased her Steinway & Sons piano.
Armed with her new grand piano, she then launched a vibrant private teaching studio in New York City and she quickly gained recognition among serious musicians.
However, a skiing injury forced a pause in her concert performance career. Erica redirected her passion toward helping others connect with music. Consequently, while earning her MBA, she joined the iconic Steinway & Sons showroom in New York City.
While keeping track of each of the 400 instruments on the floor, Erica developed an extraordinary ability to memorize each piano’s serial number, tonal character, and action sensitivity. As a result, over nearly a decade as Steinway’s top sales representative globally, she paired non-players, aspiring students, and world-renowned concert artists with the exact piano that she knew was born for them.
Fortuitously, Erica’s unique approach caught the attention of Pulitzer Prize-winning journalist James B. Stewart, who profiled her in an 8-page feature story for The New Yorker (“Matchmaker”).
International Media Recognition
Media Highlights:
- Profiled in The New Yorker, Inc. Magazine, and The New York Times.
- Featured on CNN, PBS (“The New Selling of America”), A&E (“Breakfast with the Arts”), and NHK Japan.
- Named alongside Dale Carnegie and Thomas Watson in Business Insider’s “10 Greatest Salespeople of All Time.”
View Erica Feidner discussing her unique methodology and piano matchmaking experience with Ramit Sethi:
A Return to Her First Love: Teaching & Mentoring
Now based on Manhattan’s Upper West Side near Waterline Square, Erica focuses full-time on her teaching studio and concierge piano matchmaking.
Specifically, her philosophy centers on custom-fitting instruction to how each individual’s brain processes musical information. Because of this, she fosters confidence, rapid progress, and lifelong musical joy.
And so, whether you are looking to start piano lessons, find the single instrument meant for your home, or learn through EasyPeasyKeys™, Erica is delighted to assist you.
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